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Live 🚨 Awareness, Cleanliness & Stakeholder Interaction Drive — 17 Jul 2026 📢 8th Annual General Meeting (AGM) — 25 Jul 2026 🎤 Stakeholder Conference on Responsible Tourism — 28 Jul 2026 🌿 National Ecotourism Conclave 2026 — 28–29 Aug 2026 🚨 Awareness, Cleanliness & Stakeholder Interaction Drive — 17 Jul 2026 📢 8th Annual General Meeting (AGM) — 25 Jul 2026 🎤 Stakeholder Conference on Responsible Tourism — 28 Jul 2026 🌿 National Ecotourism Conclave 2026 — 28–29 Aug 2026 chevron_right

Responsible Tourism for a Sustainable Future

Together, we promote responsible tourism that protects the environment, supports local communities, and preserves Kashmir for future generations.

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1,000+

Volunteers Mobilised

250+

Members

58+

Active Initiatives

Nature conservation efforts

Who Are We

We are volunteers and responsible stakeholders working together to promote environmentally sustainable tourism in Kashmir.

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Our Vision

To establish Kashmir as a leading global destination for responsible and sustainable tourism by conserving its natural environment, preserving its cultural heritage, and empowering local communities.

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Our Mission

To promote responsible tourism through environmental conservation, community participation, capacity building, and sustainable tourism practices. We strive to foster collaboration among stakeholders to ensure that tourism contributes to the long-term well-being of Kashmir's people, culture, and environment.

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Our Objectives

  • • Promote responsible and sustainable tourism throughout Kashmir.
  • • Protect and conserve the region's natural resources, biodiversity, and ecosystems.
  • • Preserve and promote Kashmir's cultural, historical, and traditional heritage.

Testimonials

Voices of Support

What our partners, members, and community say about responsible tourism in Kashmir.

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"The protection of our natural heritage is not merely an environmental obligation—it is a legal, social, and moral responsibility."

Mr. Nadeem Qadri

Mr. Nadeem Qadri

Environmental Lawyer, High Court J&K

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"Ecotourism offers a sustainable path that harmonizes conservation with economic opportunity, ensuring that development never comes at the cost of our environment."

Mr. Zahoor Tramboo

Mr. Zahoor Tramboo

Patron, EAK

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"Ecotourism is not merely a concept—it is a commitment to preserving our natural heritage while creating meaningful opportunities for livelihoods and future generations."

Mr. Mushtaq Chaya

Mr. Mushtaq Chaya

Patron, EAK

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"Ecotourism provides an opportunity to protect our fragile ecosystems while creating meaningful livelihoods for local communities."

Mr. Faiz Bakshi

Mr. Faiz Bakshi

Patron, EAK

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"Sustainable tourism is a shared responsibility that begins with protecting our environment and empowering our communities."

Dr. Touseef Bhat

Rtn. Dr. Touseef Bhat

President, Rotary Club of Kashmir

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"Kashmir's natural beauty is one of our greatest assets, and preserving it is essential for the future of tourism and our communities."

Mr. Farooq Ahmad Shah

Mr. Farooq Ahmad Shah

MLA, Gulmarg Constituency

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"Sustainable tourism is the key to preserving Kashmir's unmatched natural beauty while creating lasting opportunities for local communities."

Mr. Tanvir Sadiq

Mr. Tanvir Sadiq

Member of the Legislative Assembly

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"Kashmir's unparalleled natural beauty is a priceless asset that must be preserved through responsible and sustainable tourism."

Mr. Syed Qamar Sajad

Mr. Syed Qamar Sajad

Director, Tourism Kashmir

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"Tourism in Kashmir must grow in harmony with our environment, culture, and local communities."

Mohammad Saleem Beigh

Mohammad Saleem Beigh

Tourism Expert, J&K

Chairman Portrait

From President's Desk

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"Protecting Kashmir's nature is not just our responsibility—it is the foundation of our future."

Kashmir is an ecologically fragile region blessed with extraordinary natural beauty. Our environment is the very foundation of our tourism industry and the lifeline of our economy. If we fail to protect our forests, lakes, rivers, mountains, and biodiversity, we risk losing not only our natural heritage but also the livelihoods of thousands of people.

Tourism, horticulture, agriculture, handicrafts, and many other sectors are closely connected to a healthy environment. Preserving nature is therefore not merely an environmental responsibility—it is an economic and social necessity.

At the Ecotourism Association of Kashmir, we are committed to promoting responsible tourism that balances conservation with development. Through collective action, awareness, and community participation, we can ensure that Kashmir remains a pristine destination for generations to come.

Together, let us protect nature, strengthen our communities, and build a sustainable future for Kashmir.

Sameer Baktoo

President, Ecotourism Association of Kashmir

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Our Initiatives Towards Promoting Responsible & Sustainable Tourism in Kashmir

Action-oriented programmes that balance conservation with community-led development across Kashmir.

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Conferences & Conclaves

Bringing together experts, policymakers, industry leaders, and communities to promote dialogue, innovation, and sustainable tourism practices.

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Plantation Drives

Organizing tree plantation campaigns to enhance green cover, restore ecosystems, and contribute to a healthier environment.

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Cleanliness Drives

Leading cleanliness and waste management initiatives to preserve Kashmir's natural beauty and encourage responsible tourism.

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Community Engagement

Empowering local communities through awareness, participation, capacity building, and sustainable livelihood opportunities in ecotourism.

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Membership Categories

Choose the membership that best represents your role in building a sustainable tourism ecosystem.

Popular

Business

Individual Business Membership

₹6,000

₹3,000 Admission + ₹3,000 Annual

Travel agents, tour operators, hotels, houseboats, guides, and tourism entrepreneurs.

Association / NGO

Association Membership

₹8,000

₹3,000 Admission + ₹5,000 Annual

Tourism associations, trade bodies, NGOs, and educational institutions working in conservation.

Youth (18–26 years)

Young Activist Membership

₹3,000

No Admission + ₹3,000 Annual

Students, young professionals, and researchers passionate about ecotourism and conservation.

Community

Volunteer Membership

Free

Free of Cost

Contribute to clean-up drives, plantation campaigns, and awareness programmes across Kashmir.

Every member gets
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Verified Member ID

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Digital QR Pass

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Exclusive Events

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Networking

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Environmental Campaigns

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Government Programs

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Volunteer Activities

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Recognition Certificates

Out Proud

Associations, Collaborations, Strategic Partnerships, Recognitions & MoU Signatories

Rotary International

Rotary International
Rotary Club of Kashmir

SKÃ…L International

SKÃ…L International
Jammu & Kashmir

J&K Eco Watch

J&K Eco Watch

Dept of Tourism Kashmir

Dept. of Tourism
Kashmir

Dept of Wildlife J&K

Dept. of Wildlife Protection
Jammu & Kashmir