J&K Ecotourism
Association of Kashmir
Protecting the pristine alpine ecosystems of Jammu & Kashmir while fostering sustainable livelihoods for our mountain guardians.
Preserve delicate ecosystems and empower mountain communities through responsible tourism frameworks that value heritage over profit.
Establishing Jammu & Kashmir as a global benchmark for sustainable high-altitude tourism and ecological stewardship by 2030.
Working in synergy with the Chief Minister's Office and Department of Tourism to codify sustainability into regional law.
The first comprehensive eco-policy for high-altitude zones was drafted and adopted.
Landmark legislation protecting trekking corridors from industrial encroachment.
Recognized by the World Tourism Forum for excellence in community-led conservation.
Chairman, J&K Ecotourism Association
"The mountains are not a resource to be spent, but a trust handed down by our ancestors to be guarded for those who come after us. Our work is to ensure that every footfall leaves no trace, but every visitor leaves with a soul transformed."
15+
Years of Impact
250K+
Trees Planted
40+
Village Partners
0%
Carbon Goals
At our 6th Annual General Meeting, members, partners, and government representatives came together to chart the next chapter of sustainable ecotourism in Jammu & Kashmir.
Whether you are an institutional partner or a solo traveler, your contribution shapes the future of the Himalayas.